The first-time event encourages shoppers to include small, independently-owned businesses when they make their shopping rounds the day after Black Friday.
American Express says Small Business Saturday is not a boycott against large corporations.
"Small Business Saturday recognizes the importance of small businesses to the overall economy and local communities," the American Express website says. "It's a day to support the small, independently owned businesses we can't live without."
According to Civic Economics, for every $100 spent at local small businesses, $68 returns to the community. This return on investment makes it a win-win situation. Small business also provide half of all private sector jobs and represent 97 percent of all employer firms, according to the Small Business Administration. About 60 to 80 percent of jobs created each year for the last decade are attributed to small businesses.
American Express is offering their card members a $25 statement on their credit for a purchase of $25 made at a locally owned independent small business that accepts their credit card on Nov. 27. To redeem the offer register your card here.
You can support the program by shopping at small local businesses and liking it on Facebook here. Shout out your favorite local shops and restaurants on Facebook and Twitter and spread the word to shop local.
Small business can download promotional material and social media tools, as well as sign up to receive $100 Facebook advertising credit to help advertise Small Business Saturday.
There are many ways you can patronize the local independently owned small businesses such as having dinner at a local business or reserving a part of your holiday gift budget to spend at a local small businesses
0 comments:
Post a Comment