Tuesday, November 23, 2010

NBC.com/warriorsinpink




As you know, the Biggest Loser crew members walked out last week, so here is an update. In a show of solidarity with crew members on strike, the host and two trainers on the NBC show "The Biggest Loser" are auctioning themselves off on EBay to raise money for strikers. Alison Sweeney, host of the NBC reality show, is auctioning off lunch dates with herself, and trainers Jillian Michaels and Bob Harper are auctioning workout sessions. The auctions will go on for the next three days.The striking workers got a further boost when the LA County Federation of Labor, which represents more than 800,000 workers in the county, threw its support behind the strike. “We intend to mobilize our vast membership and our resources to help bring a fair settlement to this dispute with ‘The Biggest Loser,’” said Maria Elena Durazo, the leader of the LA County Federation of Labor. “The producers of this show want to make their own workers ‘the biggest losers’ and the labor movement in LA is not going to let that happen."Chance to win a Ford EdgeAlso, Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show "The Biggest Loser" to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer. The relationship will be integrated through a series of initiatives that will rally both contestants and viewers to get involved, and will reward the Warrior in each of them. During the show’s highly anticipated makeover episode airing November 23, contestants will compete in a special Ford Warriors in Pink "Biggest Loser Challenge," where they will be rewarded for their Warrior-like fight to get healthy with the chance to win a 2011 Ford Edge. In addition, contestants will demonstrate the fashionable side of support by modeling Ford Warriors in Pink apparel and accessories to highlight their transformed physiques."Ford Warriors in Pink and ‘The Biggest Loser’ share a common goal to empower people to take control of their health," said Connie Fontaine, Luxury and Nontraditional Marketing Communications manager for Ford Motor Company. "This is a show that creates Warriors, and we are proud to have the support of NBC and ‘The Biggest Loser’ to help raise awareness and work towards a cure for breast cancer.""The Biggest Loser" all-star trainers Jillian Michaels and Bob Harper along with show host Alison Sweeney will do their part to sound the battle cry by appearing in a national print and broadcast campaign that will hit newsstands and airwaves in November to remind everyone that breast cancer affects us all 365 days a year. The campaign encourages fans to support the cause and rally together in true Warrior fashion by logging on to http://www.fordcares.com/ and donning Ford Warriors in Pink gear. The best part - 100 percent of net proceeds from the gear benefits Susan G. Komen for the Cure all year long.In addition to visiting FordCares.com to show their support, "The Biggest Loser" fans have their own opportunity to win a 2011 Warriors in Pink Ford Edge. Starting November 15, viewers can log on to www.nbc.com/warriorsinpink for their chance to win."With all major health challenges, it is Warrior-like strength that helps people overcome their challenges," said Chad Bennett, VP of Brand Development and Production for Reveille. "By working with Ford Warriors in Pink, 'The Biggest Loser' is able to again raise awareness around overall wellness and encourage its fans to live a healthy lifestyle."Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford commitment runs well beyond raising funds. The company is committed to making a difference 365 days a year by encouraging women to become informed and visit their doctor, educating them that early detection saves lives.No surprises in this past week's Biggest Loser. We knew there would be two women below the yellow line and that one would go home. That is pretty much what happens when the men band together, decide to send all the strong women home and keep the weak ones around to make for an easy Finale. Ada seems to be the only one that has any chance of staying... and of course Elizabeth because the men don't want to send her home. Yes, she needs to stay, but so did the other women that were sent home.How heartbreaking was it that Ada didn't get a video from home?! I just don't get it. Her family should be so proud of her, working so hard at getting and staying on the right path. Unthinkable that they would not even take the time to make a video for her. So sad because now is the time she needs their support. I'm so happy that the other contestants put their heads together and made a "family" video for her. That was so special and brought tears to my eyes.Coming up: It's makeover week and I hear that this season's makeovers will have a pink theme for breast cancer awareness. As mentioned above, The Biggest Loser is teaming up with Ford Warriors in Pink, the automaker's campaign to support the fight against breast cancer. The winner of the weekly challenge will get a 2011 Ford Edge. And as part of their makeovers, the contestants will be modeling Warriors in Pink apparel. Should be exciting to watch and we hope you'll join us on Tuesday, November 23 at 8/7c for The Biggest Loser makeover show! Then, on Wednesday night, Thanksgiving Eve, we'll get to sit down and watch The Biggest Loser: Where are they Now at 8/7c on NBC!Happy Thanksgiving Week!!
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